All things typography and the good usage thereof! This may seem like something of a specialist area to a lot of people but we are surrounded by typography and bombarded with it day and night - so it is a least worth understanding what it is and what a valuable resource it can be for any company or organisation.

There is a great deal of bad typography around - we are shocked and very often amused by its' constant misuse. See how many pieces of typography used for signage you can spot today that are illegible at the distance they are supposed to be making an impression - we think you will be suprised! The fact is - each misuse represents a lost opportunity - a lost customer and very sloppy thinking by whoever is in charge of the marketing. Typefaces and logo's need to be thought about and very often tested if they are to be used for outdoor signage and transport livery!